Privacy Policy

Pulse Agency Last updated: 9 August 2026

In short: we set no tracking cookies, we run no advertising, and we do not sell or share your personal information.

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1. Who we are

Pulse ("we", "us", "our") is a talent management agency representing stylists, artists and creative practitioners for editorial, advertising, film and commercial work in the United States, the United Kingdom and internationally.

This policy explains what personal information we collect, why we collect it, who we share it with, and the rights you have over it.

For the purposes of UK and EU data protection law, Pulse is the controller of the personal data described here.

Contact Pulse. Email: info@pulse.agency.

Privacy questions, requests and complaints all go to the email address above.

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2. Who this policy covers

• Talent — stylists, artists and other creatives we represent, are considering representing, or have represented in the past.
• Clients and prospective clients — brands, agencies, publications, production companies, and the individuals who work for them.
• Crew, freelancers and collaborators — assistants, agents, photographers, producers and suppliers we engage on bookings.
• Website visitors — anyone browsing pulse.agency.
• Applicants — people applying for roles at the agency, and talent submitting unsolicited portfolios.

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3. Information we collect

3.1 Talent we represent or are considering

• Identity and contact details: name, professional name, date of birth, address, phone, email, emergency contact.
• Professional profile: portfolio, credits, showreels, tearsheets, references, biography, agency history, social handles and audience figures.
• Physical and presentation details where relevant to bookings: photographs, headshots, sizing and measurements, and other attributes clients ask us to confirm.
• Booking and commercial data: availability, day rates, usage terms, quotes, invoices, commission, expenses.
• Payment and tax data: bank or payment account details, VAT/tax registration, National Insurance or Social Security number, W-9/W-8BEN or equivalent, loan-out or company details.
• Compliance data: right to work and immigration documents, visa and work permit status, passport or ID copies, insurance details.
• Correspondence with us.

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3.2 Clients and collaborators

Name, job title, employer, business contact details, booking history, project briefs, budgets, contract and billing details, and correspondence.

3.3 Website visitors

IP address, device and browser type, approximate location, pages viewed, and referring URL — collected in aggregate by our analytics provider, without cookies. See Section 9.

If you contact us through the site or subscribe to a mailing list, we collect the details you submit.

3.4 Applicants and unsolicited submissions

CV, cover letter, portfolio, work history, references, and the contents of your application. Unsolicited talent submissions are covered in Section 12.

3.5 Special category and sensitive information

Some information we handle may be sensitive under UK/EU law or classed as "sensitive personal information" in certain US states — for example, health or accessibility requirements needed to make a booking safe, dietary needs, or information about racial or ethnic origin that may be apparent from photographs or arises where a client is casting for a specific brief or reporting on diversity.

We only collect this where we have a lawful basis — normally your explicit consent, or where it is necessary for employment, health and safety, or equal-opportunity obligations. We do not use sensitive information for profiling or advertising.

3.6 Children

We do not knowingly collect personal information from children under 16 through our website. Where we represent talent under 18, we require parental or guardian consent and comply with applicable child performance and licensing rules in the relevant territory.

4. Where we get it

• Directly from you.
• From your agent, manager, assistant, parent or guardian.
• From clients, casting directors and production companies who submit you for work.
• From publicly available sources — your website, social profiles, published credits and press.
• From our website analytics provider.

5. Why we use it, and our lawful basis (UK/EU)

PurposeLawful basisRepresenting talent: pitching, submitting for jobs, negotiating and confirming bookingsContract; legitimate interests (running the agency)Maintaining talent profiles and portfolios and sharing them with clientsContract; legitimate interests; consent where images are sensitive or used in marketingManaging bookings, schedules, travel and logisticsContract; legitimate interestsInvoicing, commission, payments and accountingContract; legal obligationRight-to-work, visa, tax and regulatory complianceLegal obligationClient relationship management and business developmentLegitimate interestsMarketing our roster and agency newsLegitimate interests; consent where requiredWebsite operation, security and analyticsLegitimate interestsHealth, safety and insurance on bookingsLegal obligation; vital interests; explicit consent for health dataHandling disputes, complaints and legal claimsLegitimate interests; legal obligationRecruitmentLegitimate interests; steps prior to entering a contract

Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights. You can ask us for that assessment.

Where we rely on consent, you can withdraw it at any time — this does not affect processing carried out before you withdrew it.

6. Who we share it with

• Clients and prospective clients — brands, agencies, publications, production companies and casting teams, so they can consider and book talent.
• Collaborators on a booking — photographers, producers, crew, studios, location and travel providers.
• Professional advisers — accountants, lawyers, insurers, auditors.
• Service providers — IT, hosting, email, CRM, portfolio and asset-management platforms, payment processors, analytics providers. They act on our instructions under written terms.
• Payment and banking partners.
• Authorities and regulators where required by law, and to establish or defend legal claims.
• A buyer or successor if the agency is sold, restructured or merged.

We do not sell personal information, we do not share it for cross-context behavioural advertising, and we do not run advertising of any kind.

7. International transfers

We operate in both the United States and the United Kingdom, and our clients and talent are international. Personal information will therefore be transferred between the UK/EEA and the United States and, where a booking requires it, to other countries.

Where we transfer personal data out of the UK or EEA, we rely on one of the following safeguards:

• an adequacy decision (including the UK Extension to the EU–US Data Privacy Framework, where the recipient is certified);
• the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses;
• the EU Standard Contractual Clauses;
• or, for one-off transfers necessary to perform a contract with you — such as submitting you for an overseas booking — the applicable derogation.

You can request a copy of the safeguards we use by emailing info@pulse.agency.

8. How long we keep it

We keep personal information only as long as we need it.

CategoryTypical retentionTalent records, during representation — for the term of representation. Talent records, after representation ends — 7 years, to handle usage, residual, royalty and tax queries. Portfolio and archive imagery — indefinitely, as a historical record of the agency's work, or until you ask us to remove it. Booking, invoice and accounting records — 7 years, per UK and US tax rules. Right-to-work and immigration records — 2 years after the engagement ends. Client contact records — 3 years after last meaningful contact. Unsuccessful applicants and unsolicited submissions — 12 months. Website analytics — aggregate, non-identifying data only, retained for up to 12 months.

9. Cookies and analytics

This site sets no tracking cookies. Nothing we use stores an identifier on your device or follows you between sites or sessions.

• Essential cookies are limited to what our hosting platform needs to serve and secure the site. They cannot be switched off, and none of them are used to track you.
• Analytics — we use Cloudflare Web Analytics, which sets no cookies and stores nothing on your device. It records the page viewed, the referring page, and general information about browser, device and country, all in aggregate. None of it identifies you.
• Functional cookies are not used. The site embeds no video players or third-party galleries.
• Marketing cookies are not used. We do not advertise, retarget, or build profiles of visitors.

Because we set no non-essential cookies, there is no cookie banner on this site and nothing for you to opt into or out of. You can still block or delete cookies in your browser, though parts of the site may not work as intended.

We do not sell or share personal information, so there is nothing for an opt-out preference signal such as Global Privacy Control to act on.

10. Your rights

10.1 If you are in the UK or EEA

You have the right to: access your personal data; have inaccurate data corrected; have data erased in certain circumstances; restrict processing; object to processing based on legitimate interests, and to direct marketing at any time; receive your data in a portable format; and withdraw consent.

You also have the right to complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113) or your local supervisory authority. We'd appreciate the chance to resolve it with you first.

10.2 If you are in California

Under the CCPA/CPRA you have the right to know what personal information we collect, use, disclose and retain; to access a copy of it; to correct inaccuracies; to delete it; to opt out of any sale or sharing of it; to limit the use of sensitive personal information; and not to be discriminated against for exercising these rights.

We do not sell or share personal information as those terms are defined by the CCPA, and we have not done so in the preceding 12 months. We do not knowingly sell or share the personal information of consumers under 16.

You may use an authorised agent to make a request on your behalf; we will ask for proof of authorisation.

10.3 Other US states

Residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana and other states with comprehensive privacy laws have comparable rights of access, correction, deletion, portability and opt-out, including a right to appeal a refused request. To appeal, reply to our decision or write to info@pulse.agency with "Appeal" in the subject line.

10.4 Making a request

Email info@pulse.agency. We may need to verify your identity. We will respond within one month (UK/EU) or 45 days (US), and will tell you if we need an extension.

11. Security

We use appropriate technical and organisational measures to protect personal information, including access controls, encryption in transit, restricted file sharing, and contractual obligations on our service providers. No system is completely secure, and we cannot guarantee the security of information you send us over the internet.

12. Unsolicited submissions from talent

If you send us a portfolio, showreel or application without us asking, we will hold it for 12 months so we can consider you for representation, then delete it. Sending a submission does not create a representation agreement and does not oblige us to respond. Please do not send original artwork or irreplaceable materials.

13. Third-party sites

Our site links to client sites, publications and social platforms. We are not responsible for their privacy practices; read their policies before sharing anything with them.

14. Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed. Where the change is significant, we will tell you directly or post a notice on the site.

15. Contact

Questions, requests or complaints: info@pulse.agency.

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